NewsOct 10, 20264 min read
Macrite Joins Anthropic's Claude for Startups Program
Macrite has joined Anthropic's Claude for Startups program. What it means for how a solo founder builds Macrite, and why nothing changes for your data.
Now on iOS · Android coming soon
Other apps count calories. Macrite makes the call.
Plan view: Plan screen with Mac's Corner suggesting a protein-focused next meal and Explore for Remaining recipe cards.
Counting calories isn’t a strategy. Macrite is.
Your personal food companion. Macrite reads your meals, your goals, your pantry, and your menu. Every suggestion adapts to you.
Beyond logging
Log however feels natural.
That’s where every other app stops.
Photo
Snap your plate. AI breaks down every item.
Barcode
Scan packaged food for exact nutrition.
Label
Point at any nutrition label. Macrite reads it.
Voice
Speak what you ate. Macrite logs it.
Text
Write naturally. Macrite parses what you typed.
Re-log
Pull from past meals. One tap to log it again.
Beyond the menu
Restaurants are where every diet dies.
Macrite reads the menu first.
Open the camera at any restaurant. Macrite reads every dish, ranks them against your remaining macros, and hands you a swipeable deck of orders that fit your day.
Beyond calories
Personalized to your day.
Proactive, not prescriptive.
Macrite learns from what you've eaten, what's in your pantry, your saved cuisines, and the time of day. Every suggestion is shaped by you, not pulled from a generic feed.
Beyond the fridge
Your fridge has ideas.
Macrite finds them.
Point the camera at your kitchen, or type what you have. Macrite generates recipes you can actually make right now, with full nutrition and an ingredient match score.
Beyond the meal
Same meal. Better numbers.
One tap.
Already logged something? Mac surfaces a smarter swap with the exact protein and calorie difference, and explains why. Small upgrades, compounded.
Beyond the day
Monday brings the receipts.
An AI-generated weekly recap shows what went well, where you slipped, and how this week compared to the last. No charts to interpret. Just one read.
Privacy First
Your personal data is never shared with advertisers or sold to data brokers.
Your Data, Your Control
Your meals, weight, and pantry live on your device, not in our cloud. You decide what to keep and what to delete.
No Ads, Ever
We're supported directly by our Macrite Pro subscribers, not ads or data sales.
Backed by science
Your numbers aren’t a guess.
Most apps hand you a round number and call it a day. Macrite builds your targets from real sports-nutrition research, then scales every macro to your body, your goal, and how you actually train.
±10%accuracy vs. older equations
Mifflin-St Jeor BMR
We work out your resting burn with the equation clinicians trust most, not the dated formulas a lot of apps still run on.
2 inputsNEAT plus exercise, not one guess
Movement and training, counted apart
Your everyday movement and your actual workouts are counted on their own. So an active job plus four gym sessions never gets lumped into one vague “moderate.”
g / kgscaled to you, not a percentage
Protein comes first
Protein is set from your body weight and your goal to protect lean muscle. Then fat gets a floor, and carbs fill whatever calories are left.
0.7 to 0.9g/kg fat floor, adjusts to training
Fat and carbs that flex
Your fat floor moves with how hard you train, freeing up room for the carbs that fuel real sessions. It never drops below what your hormones need.
Protein, done properly
Protein scaled to your body, not a percentage.
It’s the one thing that keeps muscle on while you cut and helps you build while you gain. Macrite sets it in grams per kilo of body weight, based on your goal, and makes sure you hit it before it fills in anything else.
Lose fat
1.6 g/kg
higher, so you keep muscle in a deficit
Maintain
1.4 g/kg
a solid baseline for active adults
Build muscle
1.8 g/kg
enough to actually grow
Want more? You can push it another 0.4 g/kg, up to the point (2.2 g/kg) where the research stops showing any extra benefit.
Built on Mifflin-St Jeor, the ISSN Position Stand on Protein (2017), Morton et al. 2018, the Harvard Nutrition Source, and NIH weight-management guidance.Targets that recalibrate from your own logged data are coming next.
Beyond the category
All in one continuous flow.
Most nutrition apps stop at the log. Most AI food apps stop at the photo. Macrite chains every step into one workflow: capture, decide, swap, plan, and recap.
| Feature | Tracker apps | AI photo apps | Macrite |
|---|---|---|---|
| Photo logging | Limited | ||
| Barcode + label scan | |||
| Voice + natural-language entry | Limited | Limited | |
| Restaurant menu scanner | |||
| Proactive meal ideas | |||
| Pantry-aware recipes | |||
| Smart swap suggestions | |||
| AI weekly recap | |||
| Hydration tracking | |||
| Streaks + achievements | |||
| Dietary restrictions + allergies |
Comparison based on publicly available product pages of leading apps in each category as of 2026.
Still deciding? See how Macrite handles the problems other apps leave to you
Transparent
Three-day free trial.
Try every feature. Manage your subscription from the App Store.
Monthly
Switch or cancel anytime
- All AI features
- Menu scanner
- Pantry recipes
- Smart swaps
- Weekly recaps
Yearly
Recommended
Best value
Founding member price
An exclusive yearly price for early members. Grab it while it lasts.
- Everything in monthly
- Save vs. monthly
- One payment, full year
- 3-day free trial
Prices shown in-app for your region. Subscriptions managed through the App Store or Google Play.
Questions
Before you ask.
Macrite is live on the App Store for iOS. Android is in active development and coming soon.
More questions? Read the full FAQ
Notes
What's cooking.
NewsSep 25, 20265 min read
Macrite Is Now Part of the Google for Startups Cloud Program
ScienceJul 5, 20269 min read
How Much Protein Do You Really Need? The 2026 Science (And Why Most Calculators Get It Wrong)
ScienceJul 2, 20268 min read
Is AI Calorie Counting Actually Accurate? What a Photo Can and Can't Tell You
ComparisonJul 1, 20269 min read
The Best MyFitnessPal Alternatives in 2026 (Every App Tracks. Which One Thinks?)
What people are saying
Loved from the first meal.
Real reviews from the App Store and early beta users, in their own words.
I've tried a bunch of calorie tracking apps and always gave up because they were too tedious. Macrite is genuinely different. The photo tracking is seamless, you just point your camera at your meal and it does the work. The pantry feature is clever, and being able to photograph a menu and get recommendations based on what you've already eaten that day is next level. Onboarding was quick and actually felt personalised. If you've ever wanted to eat better but couldn't be bothered with the manual logging grind, this is the one.
Dool Donald·App Store
I downloaded this a few days ago and I've already discovered features I haven't seen combined in other apps. The photo scanner works surprisingly well, with portion estimates that feel realistic. The restaurant menu analyzer has been incredibly useful when eating out, and the AI coach provides helpful, personalized suggestions based on what I've logged. What stands out most is that it doesn't feel like just another calorie tracker. Instead of endless data entry, it actually helps you understand your habits and make better choices. Nothing feels pushy or unrealistic. It focuses on sustainable improvements rather than quick-fix promises.
Jeffalwin·App Store
So far, this is the best app I've ever tried. It's easy to navigate, simple interface and the nutrition data is accurate.
KhunSawwarot·App Store
What I like about Macrite is how simple it is. Fewer confusing settings, everything is visible, really user-friendly. And from what I've seen it's quite accurate. Yesterday I ate something random from a bakery. MyFitnessPal gave me completely random calories that didn't look right, and even ChatGPT was random. I put it into Macrite and it was actually close. MyFitnessPal has a huge database, but this one is just so easy to navigate. So far I really like it.
Tim·Early user
Your photo analysis is amazing, better than MyNetDiary.
Shi·Early user
The weight loss plan is realistic, no fake promises. And the predicted timeline is working really well so far!
Ken·Early user
Log your next meal.
Macrite is live on iOS. Three-day free trial.
Android coming soon.